The hands-on experiences include testing Quidditch skills a photo op with the Sorting Hat smelling, feeling and seeing the ingredients for potions and swirling them together in a cauldron and creating custom Lego Wizards, in an installation co-sponsored by the brick company. The three-story experience brings many scenes from the Harry Potter series to life, including the Whomping Willow, the Triwizard Maze, the Forbidden Forest, Hogwarts classrooms and the Great Hall. ![]() There were a lot of conversations trying to figure out how do we make this space activate in a way that’s appropriate for both groups.” ![]() But we didn’t want to alienate the older audiences - we wanted fans of all ages, which is hard. “So it’s an opportunity for them to introduce the franchise to their kids on a level where they’re prepared for it - even if they’re not familiar with the stories, which a lot of 6-year-olds probably aren’t. ![]() “The generation that grew up with Harry Potter, they’re parents now, and you never grow out of Harry Potter,” she said.
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